The Amazon Rainforest The World s Air Conditioning...

Forest are the world’s air conditioning system, the lungs of the planet. And we are on the verge of switching it off (Prince, Charles). The amazon rainforest is in south America between brazil 60% and Peru 30% in the amazon forest. However, it is located near the equator that is 2.1 billion square miles. The amazon rainforest is important because we rely on the ecosystem culturally, some things that we can do to save the rainforest is to get more involved with the community, multiculturalism, the producers, secondary producers and consumers. how to fight back to save the amazon rainforest. Multiculturalism of the amazon is the industrialization, agriculture, and tribal living. The industrialization of manufacturing of goods this city makes ethanol out of corn they grow in their region. But, it’s one of second largest economy growth in south America. Foresting and time industry is huge in financial success and stability of brazil. Imagine having your own industrializatio n and being able to make different goods to save the forest out of things we use on a daily basis. People rely on forest for their way of life provides food and shelter. The tribal living is the largest group that is known as the Yanomamo forest dwellers. They live in the jungle and continue their indigenous practices such as the hallucinogens to communicate with the spirit world. Which I think is amazing, cutting down on houses and cars that people use on a daily and adjusting to the jungle to live freeShow MoreRelatedEssay about Definition of Sustainability and a Good Structure of It3277 Words   |  14 Pagesquickly, that we are already living far beyond the earths capacity to support us. And yet, nearly a sixth of our fellow humans go to bed hungry each day: both an unnecessary tragedy and a source of social and political unrest. Meanwhile, our globalized world is more interconnected and volatile than ever, making us all more vulnerable. While sustainability is about the future of our society, for todays industries and businesses, it is also about commercial success. The mandate to transform businessesRead MoreRetail Marketing Case Study - the Body Shop in Hong Kong5586 Words   |  23 Pagessustainability of retailing in Hong Kong about the store design. Firstly, the literature review explains that what sustainability and store design is. Sustainability is defined as the ability maintaining the certain status or process in existing system. That can be focus on three different parts: (1) Environmental, (2) Social and (3) Economic. In this part, we also stated the objective of store design and the four major categories in store design: (1) Store Infrastructure, (2) Store Layout, (3)Read MoreEnvironmental Degradation9511 Words   |  39 PagesReflective :1 Environmental degradation Any type of activities which alters the systems of the environment and he disturbances caused to air,water,soil and the eco systems is known as environmental degradation. Its under the top ten threats in the united nations panel. Because of environmental degradation illness and premature deaths occur in large numbers. A report says that human health is deteriorating in the past decades. If improvementsRead MoreSience23554 Words   |  95 PagesOf Climate Change? As explained by the US agency, the National Oceanic and Atmospheric Administration (NOAA), there are 7 indicators that would be expected to increase in a warming world (and they are), and 3 indicators would be expected to decrease (and they are): [pic]Ten indicators for a warming world,  Past Decade Warmest on Record According to Scientists in 48 Countries, NOAA, July 28, 2010 What Is The Greenhouse Effect? The term  greenhouse  is used in conjunction with the phenomenonRead MoreProject Mgmt296381 Words   |  1186 PagesCosts 6.4 Activity duration estimates (.3) 6.4.2 Estimating tools (.1.3.4) 6.3.1 Identifying resources 7.1 Activity cost estimates (.2.3.4.5) 5.1.2.4 Delphi method Chapter 6 10.5.3 Cost/schedule system (.1) 6.6 .2.1 Time performance 7.2.3.1 Cost baseline development 7.3.2.1 Earned value system (F.4) 7.3.2.4 E.V., performance status report 7.3.2.2 E.V., forecasts 7.3.2.3 EV., to complete index (EAC) 7.3.2.5 Schedule and cost variance Developing a Project Plan 4.2.2 Planning tools 6.2 Sequence

Student Loan Debt And Why It Is A Problem Essay - 1507 Words

Student Loan Debt and why it is a Problem Student loan debt affects college students all over the United States. Today students are having to take out loans in order to pay for all of their college expenses. It can be a pain to deal with the hassle of paying back the loans. The problems with student loans include causing students to go into debt that they are not able to pay them off in the given time which makes them put major life decisions on hold, and the debt stay with the student even through bankruptcy. A solution that would solve these problems is the idea of debt forgiveness which is the idea that the government will get rid of all the loan debt for college graduates. A problem with student loan debt is that students gain more debt because they are not able to pay off the student loans within the given time which also causes them to put certain life decisions on hold. According to Sophie Quinton debt is a problem for the recent college graduates because â€Å"There’s currently no way to get rid of federal student debt other than paying off the loans. while some borrowers are paying off their debts just fine, overall they are adding debt faster than they are shedding it†(Quinton). According to Jamaal Abdul-Alim stated that a â€Å"survey - titled Student Loan Debt: Who’s Paying the Price?- revealed a number of troubling statistics about the practical ways that student loans are impacting college graduates in their everyday lives. For instance the survey found that: 49Show MoreRelatedDebt Is Not Only A Sum Of Money Owed For Money1626 Words   |  7 Pagesyou want to learn the secret to being debt free? Is simple, make sure y ou have the winning numbers to the lottery. Debt is not only a sum of money owed for funds borrowed, but an actual impediment to the decisions we conduct concerning our education and our lives in general. 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Even as student debt is being seen as harmful to several individuals, there are people in the world that are benefitting from the acquiring of this unique type of debt. The sad reality that we live in is that not everyone in this world is educated. Though there are many reasons for why everyone doesn’t have an education the main reason that

Flare Fragrances free essay sample

Since its origin as a small manufacturer of women’s perfume in 1955, Flare Fragrances Company, Inc. has grown into the #4 competitor within the women’s fragrance market. Loveliest was introduced in 1975 and has been Flare Fragrances namesake since. In 1996, Flare Fragrances introduced Awash and has introduced a new fragrance every two to three years since, with our most recent being Natural. Jump ahead to 2008, we are in the midst of a recession with most companies making little to no additional profit from the year prior. Flare Fragrance was fortunate to grab a 2% share increase and is contemplating launching their new fragrance Savvy or entering a new channel into Drug Stores. Most importantly, Flare sees their 2% share increase as weak and wants to ensure greater success for 2009. Â  It is 2008 and the United States is in the midst of a recession, Flare Fragrances is projected to end 2008 with a better recession story then most, they will have experienced a 2% growth. The CEO Joely Patterson is determined to do better in 2009. Arlmont Associates just completed an audit of the company and had several strategic options that might hold the greatest potential for growth. Their first suggestion was to increase efforts in the Drug Store channel; their second suggestion was to introduce a new scent keeping on track with the every two to three years new launch campaign. The question is which will be more beneficial to our company; do we do one, both or neither? My recommendation is to not only launch the Savvy line, but to enter into the Drug Store channel as well. Savvy, by Loveliest should be launched as a classical scent geared towards the young stylish upbeat professional woman. The launch should take place around Mother’s Day capitalizing on it as the promotional platform. By using the Loveliest brand name, we will be able to capitalize on its success while keeping marketing cost down due to brand recognition. In addition, we will reposition Awash and Natural within the Drug Store Channel hoping to capitalize on this market, rejuvenate, and increase the demand for these two scents. It has been a challenging year for Flare Fragrances, in 2007 we saw a 12% growth rate in the market, in 2008 we project we will only see about a 2% growth margin. The recession has hit some competitors harder than others; some have seen lower than 2% increase in growth, while others had not received any growth. Our goal for 2009 is to see a larger than 2% increase in growth, how do we get there from here will be our biggest challenge. In 2007 the women’s fragrance market generated $3. 80 billion in sales or 66. % of the U. S. market, Flare held 9. 5% of that market with a profit of $216. 8 million. Flare’s sales come from its six fragrance lines equating for 93% of all sales with 7% coming from line extension products such as soaps, shower gels and gift sets. Since 1996 Flare has launched a new scent every two to three years, as we near 2009 it is time to make a decision if we are ready for a new launch. In 2006 we positioned ourselves in the young and chic category wit h the launch of Natural. Savvy is our fragrance ready for launch, its scent has been seen as stylish, upbeat and classy and has been geared towards the 18-34 age group. The projected sales price is $40. 00 with a launch in the mid-tier brand category. The questions are do we position it in the young and chic category or do we enter into a new position such as young and classic. In addition, if we do launch this product do we umbrella it under Loveliest or do an independent launch and create a new brand. In addition, is a Mother’s Day launch obtainable? Our Second issue is whether to enter into the Drug Store channel. Our current channels are department stores both premium and mid-tier, we have stake in privately owned pharmacies and have positioned ourselves in the mass market to include stores like J. C. Penny’s, Target, Kohl’s and Wal-Mart. Chain Drug Stores are the one channel we have yet to hit with full force, perhaps it is time. In most circumstances, Drug Store channels prefer to sell only Flare’s highest turnover items, which could ideally damage relationships with other retail accounts. Key here will be to convince the Drug Store channel that whichever scent we position in their channel it will be a selling magnet for their store. Another challenge that could hurt us in both cases is that as we make our decision, we will also need to take into consideration that Aromatique is getting ready to launch their new scent Dulcet with plans to position it in the young and chic market. There price line for this item is $42. 00 per bottle priced a little high for Mass Brands, so we can anticipate that they will position in the Mid-Tier level looking to launch in department stores both mass and discounted, keeping them out of the Drug Store channel perhaps allowing us to enter it with an old favorite. Savvy By Loveliest Brand Name:| Savvy| Target Customer:| Women, Aged 18-34 Who are highly brand-aware with sensitivity to premium and prestige branding, prefer images of elegance and exclusivity, believe in word of mouth as an influence and have a high willingness to try new scents| Product Line:| Eau de parfum initially; to be followed by bath soap and body lotion| Retail Price Point:| $40. 00 for a 1. 7oz. Spray bottle. Variable cost structure similar to other Flare Fragrances| Trade Margin:| 40%| Introductory Deals| 5% and 10% off-invoice allowances on small and large size prepacks, respectively. Sales of each prepack were expected to account for 1/3rd of 2009 Savvy Sales| Sampling:| Production of one million 1/8oz. samples to be distributed free at the point of sale at a cost of $400,000| Merchandising Aids:| Counter display materials, brochures, and testers at a cost in 2009 of $100,000| Timing of Launch:| First orders accepted in April 2009; first shipments in September 2009. Consideration is being made for a Spring launch| Sales Target| Gross factory sales of $7. million in 2009| Potential Product| Gift Packs, Lotions and Shower Gel| Daily scent choice influenced by mood, activity, time of day, season and wardrobe choice| Almost 50% prefer to shop for fragrances in department stores| Nearly 40% shop for fragrances in mass stores such as Target and Wal-Mart and specialty stores like Sephora, through use of these channels declines with age| Just over 20% shop at drugstores for their fragrances purchase| Most fragrance-wearing respondent says they switch between two or three brands over time. Flare Fragrance is in a good position for either introducing a new scent or entering into the Drug Store channel. Loyalty to the Loveliest brand has allowed new scents to excel in sales and as new scents were added, new markets emerged. The current recession has encouraged perfume consumers to rethink their brand and price level and has changed purchasing habits. As department stores are forced to close their doors for good the attractiveness of sales at the Drug Stores channel become more important. Drug Stores have seen this as an opportunity to capitalize on the demand and have placed more focus in their health and beauty departments. Aromatique’s launch of Dulcet could be a threat, but only if we position in the same category. See Exhibit B for Details Although our competition has higher budgets when it comes to marketing and promotion ours is 19%, theirs is around 23% we are still able to be one of the top four sellers of perfume products. Aiding in keeping our marketing cost down is the use of Loveliest as our brand name. Our scents have seen greatest sales in the Mass Market Channel for all scents, but the least amount of profits has been achieved by Awash and Natural. Something to take into consideration is that the recession has caused several stores that carried our product to close. In addition, 400 new SKUs had been introduced into the market in 2007 and a recent influx of celebrity-endorsed scents has proven to be a force in the perfume market. One thing to keep in mind is that sources have indicated that Aromatique is preparing to launch their newest scent, Dulcet with a suggested retail price of $42. 00. Their Communication budget is $10 million and they plan to feature an American Idol contestant as a means to capture their target market of young and chic. MIX One of the main concerns that marketing management needs to consider is whether to launch Savvy and in addition whether to launch it as a new brand or as an umbrella brand under Loveliest. The current product is Savvy, which provides a stylish, upbeat classy scent ready to take on the wild at heart. The roll out price will be set at $40. 00 for a 1. 7oz spray bottle. Anticipated channels of delivery will be selling exclusively at department stores before mainstreaming into mass markets or we can consider sales at mass markets from the outset. Currently we are planning to provide a 5%-10% off-invoice on both small and large size pre-packs; one million 1/8oz samples will hit our channels for distribution at point of sales. Additional promotional advertising will take place via counter top display material in our current channels with additional brochures and testers available. Current launch is estimated to take place in September of 2009, perhaps a quicker roll out around Mother’s day will be more beneficial to the company especially since history shows that Fragrance industry sales are seasonal and concentrated heavily around Mother’s Day and Winter Holidays.

Product Analysis Clinique 3 Step System Essays - Skin Care, Clinique

Product Analysis Clinique 3 Step System PRODUCT ANALYSIS PRODUCT AND BRAND NAME: Clinique 3-Step System MAJOR FEATURES AND CORRESPONDING BENEFITS OF PRODUCT: Clinique Facial Soap Features Benefits Unique soap formulated to Provides thorough specifically cleanse skin. cleaning and leaves skin comfortable. Cushioned lathering. Mild, gentle to skin. No wax fillers. Easy to rinse off. Hard-milled and generously Long lasting (3-4 months). sized (hard milling renders a A great value. solid bar without air). Clinically formulated by Soap is generally dermatologists. recommended by dermatologists as the best way to clean skin. Clinique Clarifying Lotion Features Benefits Exfoliation, which helps Skin appears smoother, speed the natural renewal softer with more light of skin cells. reflecting qualities. Contains Menthol. Provides a cool, refreshing feeling for the skin. Exfoliation, removes Allows better make-up dead skin cells. application. Make-up goes on smoother and stays on longer. Dramatically Different Moisturizing Lotion Features Benefits Lightweight formula. Comforts and soothes skin. Replaces lost moisture. Non-greasy formula. Leaves no residue. Penetrates into keratin layer. Replenishes moisture only Skin looks fresher and when needed. healthier. CURRENT ADVERTISEMENTS (MAJOR MEDIA SOURCES AND DOMINANT THEMES): Media Source Theme Mailer (McRae's Dept. Store) Free Gift/ 3-Step System Billboards (Paris Subway) 3-Step System Mademoiselle Magazine (Sept. 2000) Hair Care TOP TWO MAJOR COMPETITORS: 1. Origins 2. Estee Lauder The information was obtained from primary and secondary research. The primary sources were Jennifer Falcon, a Clinique Business Manager and Lori Hinton, a Clinique Consultant. The secondary source was attained from the Estee Lauder website. COMPARE YOUR PRODUCT TO YOUR COMPETITORS PRODUCTS (ADVANTAGES AND DISADVANTAGES:) Clinique Origins Estee Lauder ADVANTAGES Price $29.50 $55.00 $57.50 Packaging Set Package Separate Separate Variety of Formula 5 Strengths 2 Strengths 1 Strength DISADVANTAGES UV Protection None SPF 15 SPF 15 Alcohol-free Contains alcohol No alcohol No alcohol Oil-free moisturizer Not oil-free Oil-free Oil-free CURRENT AVERAGE PRICE (OR PRICE RANGE) AND LOCATIONS OF SALE: Price = $29.50 Location= All major department stores (Ex: Bloomingdale's, Dillard's, Lord & Taylor, Macy's, McRae's, Parisians, and Saks Fifth Avenue) OTHER RELEVANT INFORMATION: The Estee Lauder Companies first launched Clinique's line of skin care in 1968. Clinique's mission has always been to meet individual skin care needs. Its 3-Step System of cleansing, exfoliating, and moisturizing is the basis of Clinique skin care. All Clinique products are allergy tested, 100% fragrance free, and created under the guidance of leading dermatologists. Clinique was the first to offer one-on-one consultations for clients and consultant training. Clinique was the first brand to discuss the need for daily sun protection. In 1973, Clinique became the first cosmetics brand to exhibit at the American Academy of Dermatology Convention. Clinique was one of the first prestige cosmetics brands to launch a website in 1996 and also the first to offer fully interactive shopping online in 1998. CREATIVE WORK PLAN KEY OPPORTUNITY: The research obtained for Clinique 3-Step System was acquired through primary and secondary sources. The primary sources consisted of interviews with a Clinique Consultant and Business Manager. Secondary sources of research were obtained from consultant workbooks, pamphlets published for consumers, and the Clinique website. The opportunity we discovered through our research is to achieve great looks you must have great skin. Clinique products are designed to address individual skin types and needs. TARGET MARKET: Demographics- Gender : Female Age : 13-45 yrs.old Marital Status/Household Size: NA Income : Any Educational Level : NA Occupation : NA Psychographics- Lifestyle : Interest : Concerns: ADVERTISING OBJECTIVE: The specific objective with regards to our ad is for the target market to believe the basis for any great look starts with great skin. Clinique 3-Step System is the answer to achieving it. STRATEGY FOR ACCOMPLISHING OBJECTIVE: To accomplish the advertising objective of great looks and great skin can be achieved with using Clinique 3-Step System, we will create a magazine ad that will be simple yet informative for our target market. The ad will be featured in a variety of magazines directed towards the target market. The magazines are Teen, Seventeen, Cosmopolitan, Mademoiselle, and Ladies Home Journal. CONSUMER RESPONSE STATEMENT: ? To have a great look and great skin, I need to use Clinique 3-Step. Clinique has a system that is specific to my skin needs.?